Tuesday, May 24, 2016

More Users, with Tablets and Games

Posted by Purnima Kochikar, Director of Business Development, Games & Appliions

Last week, we unveiled a of new things in the world of Android. And while we alrdy showcased the new tools available at your disposal in Android 4.3, we also unveiled a new 7 tablet, as well as the Google Play Games app, both of which represent opportunities to take advantage of a growing of users.

7 and the Android tablet revolution

If you’re a developer optimizing your app for Android tablets, no doubt you’re familiar with the original 7. It was Google’s statement on what a grt Android tablet experience should look like, and since then, the Android tablet ecosystem has come a long way. There have alrdy been more than 70 million s of Android tablets, with more than 1 in 2 tablets sold today running Android. We’re starting to see with Android tablets what could be the hoc stick growth all of us experienced a couple of yrs ago with Android smart, and we hope that the new 7 continues to fuel this growth even further.

Most top developers on Android have alrdy prepared their appliions for this wave of new Android tablet users, including many of the essentials, like the New York Times, Zappos, Evernote, Flipboard, Pinterest and more. To help users find your tablet-designed apps more sily on Google Play, you can now choose to only see apps designed for tablets in the top lists. There are also over 50 new collections, which highlight outstanding tablet apps.

To take advantage of the Android tablet revolution, check out our Tablet App Quality Checklist, which has tips and techniques on how to deliver a grt app experience for tablet users. It details all of the things you need to do to optimize your app for tablets, like taking advantage of the extra screen rl estate and adjusting font sizes and touch targets, to things you can do on the distribution side, like declaring support for tablet screens and showcasing your tablet UI on Google Play by uploading tablet-specific screenshots. Optimizing your app for Android tablets will unlock a whole new group of users, like those who are about to receive their new 7 tablets.

Taking your game to the next level

The Android games egory on Google Play is on fire; in fact, the vast majority of top mobile game developers are building Android tablet games, and most new titles launch immediately on Android. To help game developers take advantage of the next eration of games, at Google I/O in May, we introduced Google Play game services, our gaming platform for Android, iOS, and the web. By building on Google’s strengths in mobile and cloud services, Google Play game services allows game developers to focus on what they’re good at: crting grt gaming experiences for their users.

Turbocharging that growth even more, on Wednesday we introduced the Google Play Games app, which brings your friends together with the games you love, where you can invite a friend and start challenging gamers around the world, compete for top achievements, and race to the top of the lderboard.

Since the launch at Google I/O, just over two months ago, over one thousand games have added Google Play game services, with millions of users enjoying ftures like lderboards and multiplayer inside of the games they love. Some of those rly developers using Google Play game services are reporting incredible upticks in vital engagement metrics; for instance, Concrete Software is seeing session length up 15%, and Glu is reporting a 40% incrse in 7-day user retention.

Here are a few things you can do to take your game to the next level with Google Play:

Integrate with Play Games using achievements and lderboards to activate your players.
Add rl-time multiplayer to competitive and cooperative games and incrse engagement.
Use Play Games branding guidelines and crte rich visuals that bolster your presence in the Google Play Games app.

Whether it be getting your app rdy for the wave of new Android tablets that are lighting up ch day, or opening up a whole new set of ftures for your users with Google Play game services, a grt Android experience starts with a grt app or game. That’s why we’re working hard to help provide you with the tools and ftures needed to crte those grt experiences for your users, and to help you rch as many of them as possible in the process, with Google Play.

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