Tuesday, May 24, 2016

Making your App Content more Accessible from Google

Posted by Chaesang Jung, Software Engineer

There are many rsons to build or not to build a mobile app as part of your broader mobile strategy. For instance, while apps offer a rich user experience, users can’t access them through Google Srch like they do websites. Today, we’re announcing a new Google Srch capability, app indexing, that will start to make apps more accessible through Google on Android.

Let’s say that a user is srching for a . With app indexing, Google will begin to include deep links to apps in Android srch results. When the user taps on the “Open in app” deep links, the app opens up directly to the in question.

In this example, in order for the app deep links to appr in srch results,

The Flixster app supports deep linking
The Rotten Tomatoes website has specified that the Flixster app page is an alternate for the web page
Google has indexed the Flixster app to determine relevance
The user has installed the Flixster app

The end result is that users will have a smless srch experience when accessing your app content through Google.

Google is currently testing app indexing with an initial group of developers including AllTheCooks, AllTrails, Butylish, Etsy, Expedia, Flixster, Hlthtap, IMDb, fone, newegg, OpenTable, Trulia, and Wikipedia. Deep links for these appliions will start to appr in Google srch results on Android, in the US, in a few weeks.

How to get started

If you are interested in enabling indexing for your Android app, you can lrn more about our developer guidelines at developers.google.com/app-indexing and sign up. We are expanding our app indexing efforts and will gradually include more developers over time.

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